So - why don't most artists and photographers do this on their own? You're just selling your image with a licensing document to go along with it. when a buyer contacts you to inquire about licensing one of your images, all you have to do is send the buyer your document. For example, how and when will Adam get paid? Will he get paid the full $5,000 when he signs the agreement? Will he get half of the money up front with the other half at the end of the agreement? What rights does Adam have to audit the financial statements of ABC Company to ensure that they don't produce more than 100,000 puzzles using his image? What happens if the puzzles sell very well and ABC Puzzles wants to extend the license so that they can produce 500,000 puzzles?Īll of those questions need to be answered in the licensing agreement, and as a result, the agreement ends up being fairly lengthy, full of legal language, and overwhelming for most people to understand. ABC Puzzles and Adam Fierro).Īlthough the concept of a licensing agreement is fairly simple to understand, the final document that both parties end up signing is fairly complex because lawyers get involved and every little contractual detail needs to be addressed in writing. the licensing agreement) that would then be signed by both parties (i.e. In return, Adam is going to receive $5,000 as compensation for agreeing to let ABC Puzzles use his image in this way.Īll seven of the basic questions would need to be formally written into a contract (i.e. ABC Puzzles is going to gain access to Adam's image for the purpose of creating up to 100,000 puzzles which they can then sell at Target stores and Walmart stores all over the world. The buyer and the seller now know exactly what to expect when they sign this agreement. The agreement, above, answers all seven of the basic questions. Adam Mateo will be paid $5,000 for this license. will be selling the puzzles exclusively at Target and Walmart stores worldwide.ħ. ABC Puzzles must create all of the puzzles within one year of signing the licensing agreement).Ħ. This license expires after one year (i.e. may create up to 100,000 puzzles using the specified image.ĥ. will use the image to create jigsaw puzzles that are 36" x 24" in size.Ĥ. The image to be licensed is a 3600 pixel x 2400 pixel version of Stillwater Lift Bridge.ģ. In order to use Adam's image, I need to get Adam to agree to license the image to me. I want to use the image Stillwater Lift Bridge by Adam Mateo (shown above) to create a new puzzle. We make jigsaw puzzles and sell them at Target and Walmart all over the world. the seller) going receive as compensation for agreeing to this license?įor example, let's say that I'm the owner of a jigsaw puzzle company named ABC Puzzles, Inc. Where is the buyer allowed to sell those products?ħ. During what time period is the buyer allowed to create those products?Ħ. How many of those products is the buyer allowed to create?ĥ. What product is the buyer going to create using the image?Ĥ. What does an image licensing agreement look like?Īn image licensing agreement is simply a legal document that answers the following seven questions:ġ. Licensing an image means that you are giving someone permission to use your image to create a certain number of products during a certain time period and, most important, compensate you accordingly. what does it mean to "license the image from you"? You own the copyrights to your own images, and no one else can use your images without your permission.įor example, if a t-shirt company wants to use one of your images on their t-shirts, that company has to contact you and license the image from you. The "image licensing" industry exists because of that simple fact. No one can use your image without your permission. The important point is - you've created a beautiful image. If you're a photographer, then your artwork is the image, by default, as soon as you created it. a painting, a charcoal drawing, etc.) and then turned it into a digital image by taking a picture of the artwork with your digital camera or by having it professionally scanned on a flatbed scanner. More specifically - you've created a beautiful piece of artwork (e.g.
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